Raaie | Luxury Skincare

Ideation & execution of photography and video by me. Styling & casting direction.

The word RAAIE (pronounced “ray”) comes from “Ra”, both the ancient Egyptian sun god, as well as the Māori word for “sun”, and “ray of light”.

I worked with Creative Director Katey Mandy to conceptualize her first launch campaign. This collections of images & video evokes the brand philosophy: worshiping of the sun & the power of the healing alchemy of the natural world, with a focus on rare New Zealand Botanicals.